President and CEO
Harbor Trucking Association
Weston LaBar is the chief executive officer of the Harbor Trucking Association and founding partner of PEAR Strategies, a Long Beach based strategic consulting firm. He has a decade of experience managing trade associations, as well as large advocacy and external affairs projects. Currently, his firm manages several trade associations and LaBar serves as the CEO or executive director for each. He is active in local, state, and federal policy making on goods movement and international trade. As CEO of the HTA, he has lead countless initiatives with other stakeholders in the global supply-chain to increase port productivity. The HTA has been an industry leader in developing and adopting technology solutions that create efficiencies with partners such as GeoStamp, Voyage Control, E*Dray, SecureSpace, and GE Transportation and have become the industry voice for the national drayage community.