A.P. Møller Mærsk A/S
Soren Skou, who has been CEO of AP Moller-Maersk since 2016 and headed the Maersk container line for four years prior to that, is leading an unprecedented transformation for a container carrier into a new breed of logistics provider. It has begun offering end-to-end logistics services as part of a strategy to become an integrated carrier in container logistics. It announced in September 2016 that it "will combine its offering for ocean products and supply chain services to be able to offer more comprehensive end-to-end logistic solutions for cargo owners," accomplishing this by splitting its Damco logistics unit into supply chain services to be integrated into Maersk and a forwarding business that will be run separately. For a traditional container carrier that offered logistics services as a parallel versus integrated service, this direction is revolutionary. Driven by technology, Maersk is challenging assumptions about industry structure and prompting companies across the container value chain to rethink how they create value in a rapidly changing international logistics environment.